About Us


A New Beginning
Our Mission
At the Carter Family Foundation, publicly operating as Great River Road, we are dedicated to a world where truth, justice, and human dignity prevail. Our efforts focus on safeguarding vulnerable populations,preserving history,championing integrity in media, fostering inclusion, and empowering innovation.
Our Approach
We achieve our mission through:
Project-Based Funding
Supporting targeted initiatives aligned with our pillars
Leading Initiatives
Partnering on programs that drive meaningful change.
Scholarships and Grants
Empowering individuals and organizations committed to innovation and social good.

Our Story!
Founded on principles of justice and equality, the Carter Family Foundation was born from a desire to leave the world better than we found it. By addressing critical societal issues, we aim to create lasting, positive change
Our Leadership
Our foundation is guided by a dedicated team of directors who bring expertise, vision, and passion to our work.

Our Pillars of Action
“ Quotes ” That Define Us
“You have power over your mind—not outside events. Realize this, and you will find strength.”
Marcus AureliusReflecting our commitment to resilience and empowerment.
“Integrity is doing the right thing, even when no one is watching.”
C.S. LewisGuiding our ethical practices and partnerships
“Freedom is the freedom to say that two plus two make four.”
George OrwellAffirming our dedication to truth and honesty.
“A society that gets rid of all its troublemakers goes downhill.”
Robert HeinleinCelebrating diversity of thought and innovation
“The real tragedy of the poor is the poverty of their aspirations.”
Adam SmithInspiring our work in entrepreneurship and economic upliftment.